What is a link in bio page, and what is it for?

A link in bio is a single page you link to from your social profiles, holding every destination you would otherwise have to choose between — your shop, latest video, contact form or newsletter. It gives the rest of your work one consistent address across social platforms.

Can I build a link in bio page for free?

Yes. Stick's free plan builds and publishes a whole page with every available block type, every theme, per-block styling, forms and visitor analytics, live at yourname.stick.site. Linktree, Beacons, Later and Lnk.Bio have free plans too, with different limits and branding.

What does a good link in bio page look like?

A good link in bio page is doing one job. It is built around a single action — a video to watch, a contact form to complete or a collection to browse — with everything else below it. The part worth copying from a page you like is the decision about what comes first, not the colours.

How many links should I put on my page?

Fewer than you want to. One thing should obviously be the next tap, and the rest belongs below the fold, grouped under headings so a visitor who is looking for something specific can still find it. The count matters less than the ranking.

Can I make a link in bio page that does not look like a link in bio page?

Yes, and that is most of what Stick is for. Every theme and full per-block styling are in the free plan, so the page does not have to arrive as a stack of identical buttons — it can lead with a video, a contact form, a gallery or any other available block.

Link in bio

One page your profiles can point at

Q: What should I actually put on my link in bio page?

Three things above the fold: who you are, what you do in one sentence, and one thing to tap. Everything else goes below, where the people who are already interested will find it. Most link in bio pages fail by putting nineteen equal buttons on one screen and letting the visitor decide — which they do, by leaving.

Q: Do I still need a link in bio now that Instagram allows multiple links?

Instagram can hold multiple profile links, and for a short list of destinations that may be enough. A separate page earns its place when you want a designed page, link-level analytics, or one address that also works on TikTok, YouTube, QR codes and email signatures.

What a link in bio page is for, what belongs on it, when native profile links are enough, and how to build a page that looks like you.

Build yours — free

What a link in bio actually is

A link in bio is a single page you link to from your social profiles, holding every destination you would otherwise have to choose between — your shop, your latest video, your contact form or your newsletter. It gives the rest of your work one consistent address across social platforms.

Instagram can hold multiple profile links, which covers a lot of people. A separate page earns its place when you want a designed page, link-level analytics, or one address that also works on TikTok, YouTube, QR codes and email signatures.

What belongs on it

Above the fold

Who you are, what you do in one sentence, and one thing to tap.

Three things, in that order. Everything else goes below, where the people who are already interested will find it. Most pages fail by putting nineteen equal buttons on one screen and letting the visitor decide — which they do, by leaving.

In practice that means a video leading the page, a contact form as the first action, or a gallery instead of a menu — whichever single thing you would rather a visitor did.

What it costs

Most tools in this category give away the links and charge for the identity: their logo stays on your page, the themes worth having sit behind a plan, and longer analytics history or exports are upgrades. Which means the free page is designed to look like a free page.

Stick draws the line somewhere else: every available block type, every theme and full per-block styling are in the free plan. What is free today stays free. We do not charge for a colour, a block or a layout — a free page should not have to look free.

We compared them on exactly that. Or go straight to what is free and what will not be, or the line-by-line against what you are using now: Stick vs Linktree, Stick vs Beacons, Stick vs Stan Store.

Questions people ask

Make it yours.

Every available block, every theme, every layout — all of it in the free plan.

BUILD YOURS — FREE