Comparison
Seven link in bio tools compared on free-plan limits, paid entry prices and seller fees — with primary sources throughout.
We make one of these, so read the rest of the list first. Every entry below has a catch line, ours included, and every price links to the page we took it from.
There is no single best one, because these tools stopped being the same product a while ago. Pick by the job: if you sell, Stan Store. If you want the safe default and a broad integration marketplace, Linktree. If you are technical and cheap, Carrd. If you want the design under your control without paying for it, ours. Bento used to be the four-minute answer here, and Linktree shut it down in February 2026.
The number that decides it
Compare the seller fee, not the monthly price.
A tool that costs nothing a month but takes 9–12% of every sale is more expensive than a $29 subscription the moment you sell regularly, and cheaper if you never sell at all.
| Tool | Best for | Free plan | Paid from | Seller fee |
|---|---|---|---|---|
| Stick | Design control without paying for it | Every available block type, every theme, per-block styling, forms, analytics | — | — |
| Linktree | Recognition and integrations | Unlimited basic links, individual-link insights and Subscribe, with Linktree branding | $6/mo annual, $8 monthly; Pro is $12 annual or $15 monthly | 12% free, 9% Starter and Pro, 0% Premium |
| Beacons | An all-in-one creator business | Page, store and media kit, with a 9% seller fee | $10/mo, $8.33 annual | 9% on Free and Creator, 0% from Creator Plus ($30/mo) |
| Stan Store | Selling, if you already sell | — | $29/mo, $300/yr | 0% on top of card processing |
| Carrd | One-page sites at the lowest price | Three sites, with "Made with Carrd" on them | $9/yr, $19 with a custom domain | — |
| Later | Creators already scheduling social posts | Customizable page, unlimited buttons, themes and three months of click data | — | — |
| Lnk.Bio | A long list of links, cheaply | Unlimited links, basic analytics and Lnk.Bio branding | $0.99/mo; $9.99 or $24.99 lifetime | — |
A dash means we could not source the figure and would rather leave it blank than guess. Pricing in this category moves — every row links to its source below, and the date it was checked is on each entry.
Design control without paying for it
A block-based builder rather than a list of links: media, galleries, forms, maps and FAQ blocks, with every available block, theme and layout in the free plan.
The catch: Custom domains and payments are still in development.
Checked 2026-08-14 · Stick pricing
Recognition and integrations
The default, and the reason the category has a name. A broad app marketplace, years of integrations, and a layout audiences already recognise.
The catch: Linktree branding stays on your page until Pro, detailed analytics cover only 28 days on Free, and no plan supports a custom domain.
Checked 2026-08-14 · Linktree pricing
An all-in-one creator business
A creator suite that starts with a link page: store, email marketing, media kit and brand-deal tooling under one login.
The catch: Heavy if all you want is a page — you are carrying a store, a media kit and an email tool you may never open.
Checked 2026-08-14 · Beacons plans
Selling, if you already sell
A storefront with a link page attached, not the other way round. Priced as a commerce tool and worth it at volume.
The catch: No free plan at all — a 14-day trial, then $29 a month whether you sell anything or not.
Checked 2026-08-14 · Stan Store pricing
One-page sites at the lowest price
Simple responsive one-pagers with real control for anyone comfortable with the technical end. Priced per year, not per month.
The catch: A general visual one-page builder rather than a bio-specific workflow. A domain of your own is $19/yr, not the $9 headline price; advanced settings require Pro Plus.
Checked 2026-08-14 · Carrd Pro plans
Creators already scheduling social posts
A link-in-bio built into a social scheduling suite, so the page and the posts pointing at it live in the same tool.
The catch: The page lives inside a wider social scheduling product, and the free page carries Later branding.
Checked 2026-08-14 · Later Link in Bio features by plan
A long list of links, cheaply
Unlimited links on the free tier and a one-off payment option instead of a subscription. Popular with people who just need the links to work.
The catch: Plain by design — this is a list, not a page you art-direct.
Checked 2026-08-14 · Lnk.Bio plan comparison
Stick, Linktree, Beacons, Carrd, Later, Lnk.Bio all have a free plan. They differ in what they hold back, and that is the only comparison worth making: branding, analytics history, exports, integrations and seller fees vary by tool and tier. Free links are not the scarce thing — every one of these gives you those.
The two-question test: does the free plan let the page look like you, and does it let you keep an email address? Answer those and the list gets short. Our own answer is on the pricing page, the line-by-line against the big one is on Stick vs Linktree, and if you are here because something specific about Linktree is annoying you, that is sorted by reason on Linktree alternatives.
Choose Stick when how your page looks matters to you and you would rather not pay for that. That is the case Stick is built for, and on the free plan it is the whole product rather than a sample of it: every block, every theme, and the styling of each block on its own.
Custom domains and payments are still in development. A custom domain is worth knowing about while you compare, because Linktree does not offer one on any tier either.
What is left is the case we are good at: you want the page to look like you, you are fine with a small Stick badge on the free plan, and you would rather not pay for design control. Building one is free, and there is more on what belongs on the page in our guide to link in bio pages.
6 of the 7 tools here are competitors and we have no affiliate arrangement with any of them. Spotted something out of date? Tell us and we will fix it — the date on each entry is when it was last checked.